Xiaomi is opening a retail store in London as it extends its Europe push

Xiaomi’s expansion into Europe is still at velocity after the Chinese smartphone maker announced plans to open its first retail store in London.

The company is best known for developing tone Android phones at affordable prices and once it has propelled designs in Spain, Italy and France. Now, that raid has touched the UK where Xiaomi propelled its Mi 8 Pro machine at an affair yesterday and revealed that it will open a collect at the Westfield mall in London on November 18.

That outlet will become Xiaomi’s firstly licensed Mi Store. Styled on Apple’s iconic accumulates, the Mi store will showcase a range of concoctions , not all of which are available in the UK.

Still, Xiaomi has shown a appreciation of what it plans to offer in the UK by introducing a number of makes alongside the Mi 8 Pro this week. Those include its budget tier Redmi 6A phone and, in its accessories array, the Xiaomi Band 3 fitness manoeuvre and the PS399 Mi Electric Scooter. The firm said there are more to come.

That product selection will be contained via Xiaomi’s own Mi.com store and a range of other channels, including Amazon, Carphone Warehouse and Three, which will have exclusive spread of Xiaomi’s smartphones among UK telecom operators.

It’s official, Xiaomi has finally arrived in the UK! We raised our flagship #Mi8Pro which had its world-wide entry outside Greater China. Other products announced include Xiaomi Band 3, our wildly popular fitness ensemble, as well as Mi Electric Scooter. pic.twitter.com/ YlOBysFBgM

— Wang Xiang (@ XiangW_) November 8, 2018

Xiaomi hasn’t division out into the U.S. — it does exchange a number of accessories — but the European launchings celebrate a brand-new chapter of its international expansion to take it beyond Asia. While Xiaomi does claim to be present in” more than 70 countries and regions around the world ,” it has recorded most of its success in China, India and pockets of Asia.

CEO Lei Jun has, however, spoken publicly of his destination to sell Xiaomi telephones in the U.S by” early 2019″ at the latest.

Still, even with its focus somewhat limited, Xiaomi says it has sent a record 100 million devices in 2018 to year. The house likewise posted a $2.1 billion gain in its first quarter as a public companionship following its Hong Kong IPO. Nonetheless, the IPO underwhelmed with Xiaomi going public at $50 billion, half of its reported target, while its shares ought to have valued at below their IPO price since the midriff of September.

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