The Hottest Consumer Trends Your Business Should Tap Into This Year

In partnership with Simply Business

5th in a series of articles exploring how to make 2019 your business’s excellent year yet.

By Rieva Lesonsky

Whether you’re a startup entrepreneur looking for the newest ideas to start a business or an existing small business proprietor trying to grow, you need to know about 2019 ’s hottest industries, ideas, and markets.

Targeting your busines

A lot of the trends driving today’s business are specific to demographics. If you own a business with a physical location–or plan to start one–first make sure your targeted demo lives in the area. You can get that info from the regional enclosure of commerce or the U.S. Census Bureau.


By their sheer numbers and acquiring strength, millennials are the demographic almost no business can afford to ignore. Wandering in age from 19 to 37, the 84 million millennials in the United States impact most aspects of American life.

Weddings are already a $72 billion manufacture, and it’s sure to flourish as younger millennials approach the median age of first matrimony — 29 for both men and 31 for men. So numerous industries, from retailers to restaurant owners to wedding planners, stand to ensure that there is this wedding boomlet.

Millennial parents

Millennials are today’s mothers — 51.2% of households with children under senility 18 are honcho by millennials. Mothers are big spender, wasting$ 1 trillion yearly. For the first time in U.S. autobiography, women in their 30 s are having more kids than those in their 20 s. This is good news for business owners, since mothers in their 30 s and 40 s have more coin to spend on food, furniture, cloak, decoration, and dolls for their kids.

The National Retail Federation( NRF) says due business “which offer both convenience and the chance to discover new commodities and brands are a big elicit for these young parents,[ who] are about twice as likely to use a subscription assistance as other generations.” More than one million millennial gals grow brand-new babies every year, and since so many millennials are still in their 20 s, this is a long-lasting trend.


Single millennials, in accordance with the Los Angeles Times, are really into plants, creating opportunities for businesses that sell floras and flora supplements( macrame bush purchasers are back) or that take care of other people’s plants.

A few years after millennials get married, about a quarter of them buy a new home. While home ownership peaked in 2004, it’s now on the increases thanks to millennial customers. In fact, according to the U.S. Census Bureau, millennial home ownership is up from 34.7% to 36% in the past year.

The good bulletin is that millennials significance clevernes and uniqueness when it comes to houses, and are willing to buy fixer-uppers. Between them and older generations of home owners supporting on to their houses, there’s a remodeling upturn going on. Harmonizing to the National Association of Home Builders, the most in-demand remodeling assignments are

bathrooms kitchens whole mansions room adds-on window/door substitutions adding dark-green residence features( most common: Low-E openings)

If you’re a painter, interior designer, or own a dwelling store, you know decor interests, extremely. The shades of its first year for 2019 stray from the crusty blue-bloodeds( Blueprint from Behr and Nightwatch from PPG Paints) to earthy sounds( Cavern Clay from Sherwin-Williams and Spice of Life from Dunn-Edwards) to Pantone’s much brighter, energetic Living Coral.

There’s also increased demand for residence services from majors, many of whom are hampering on to their dwellings (8 2% of majors are still home owners ). They’re hiring makes and remodelers to “senior proof” their homes so they can live in them longer. They want wider doorways, lower lockers, wood floors, and shower remodels to make their dwellings safer and more accessible.

As they get older, elders often prefer to have others direct the maintenance of their residences. Home business ventures are in high demand to provide these services. While housecleaning, landscaping/ lawn upkeep , blizzard removal, and handyman services aren’t just for seniors, targeting this busines can help small business owners build a thriving business.

Ingests up!

Americans love to eat, so each year imparts new meat vogues. Restaurant and cordiality consulting house af& co . worded donuts the 2019 “dessert of the year.” These aren’t your normal donuts–the company says these artisanal donuts are rising to a new level with “unexpected savory flavors and fillings.”

Food on require( either pick-up or give) is also becoming increasingly popular. Off-premises dining( including carryout, delivery, drive-through, curbside pickup, and food trucks) accountings for 63% of restaurant freight nationwide, and give is the fastest growing segment of the off-premises market, says the National Restaurant Association. Customers expect eateries to deliver nutrient, either themselves or through a third-party service.

Younger millennials actually favor off-premises dining — 24% of them succession takeout three to four times a few weeks, compared against 21% of older millennials, 17% of Gen Xers, and 6% of baby boomers, according to the International Foodservice Manufacturers Association( IFMA) and the Center for Generational Kinetics.

These are just some of current trends expected to sweep the two countries in 2019. Shoppers are more demanding than ever, so you’ll have to work hard to meet their expectations.

Be sure to read all our “Countdown to 2019 ” uprights 😛 TAGEND

How to Oversee Your Business Cash Flow During the Slow Season How to Manage, Schedule, and Track Time for Employees on Multiple Job Sites How Neighbourhood Commerce Can Convert Your Small Business Hot Marketing Vogue That Are Critical to Your Small Business Success

About the Author

rieva lesonskyRieva Lesonsky is CEO of GrowBiz Media, a media and custom-built content busines focusing on small business and entrepreneurship. Email Rieva at rieva @smallbizdaily. com, follow her on Google + and Rieva, and inspect her website,, to get the scoop on business trends and sign on for Rieva’s free TrendCast reports.

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