Pandora Stories launches, combining music and podcasting in a new format
In an effort to one-up Spotify and Apple Music, Pandora this morning announced the launching of a new commerce tool for masters, called Pandora Stories. The piece tolerates masters to build music playlists combined with enunciate moves, where they can add a narrative and deeper penetrations- excuse, for example, what a psalm means for them, what inspired their music, the floor behind the music, or anything else they want to add. When listeners then toy these Pandora Stories playlists, they get to hear both the music and the storytelling, interspersed.
The feature may not be only adopted by musicians , memoes Pandora.
The company conceives Pandora Stories may appeal to others who want to create music-driven stories, like actors, filmmakers, jocks, celebs, authors, podcasters, and pondered commanders. This will be possible because the facet requires access to Pandora’s catalog of fully-licensed chants to use in Floor, the company says.
At launch, the first Pandora Stories include 😛 TAGEND
John Legend’s Glorious Journey Pasito a Pasito Con Daddy Yankee Lauren Alaina is Doin’ Just Fine Perry Farrell’s Ocean-Sized Tales Brooklyn Soul with Tommy Brenneck The Music of Wes Anderson with Randall Poster Love Songs That Aren’t Really Love Songs
The last one is more of an example of how the brand-new format could be used for storytelling, rather than one which places emphasis on a single creator. Future Storeys are schemed with 2 Chainz, Rob Thomas, and others.
The feature is rolling out as an addition to Pandora’s Artist Marketing Platform, Pandora’s suite of free, self-serve tools that facilitate artists help their anthems, albums and podcasts. The pulpit has generated over 3 billion listener intuitions to date, Pandora claims.
However, inventors interested in using the peculiarity will need to submit a kind to receive access to the Pandora Stories tools, which implies a degree of vetting is in place.( The company says any tales by these makes are reviewed by Pandora before they’re movement .)
All users will be able to stream Pandora Stories, though some will have to watch an ad to do so. Premium subscribers can listen to Pandora Stories ad-free, while Pandora’s ad-supported and Plus listeners can listen by way of Premium Access, after contemplating a 30 -second ad.
Users is willing and able detect Pandora Stories working Search- the same mode you’d look for one of Pandora’s standard curated playlists. The Floor may also be recommended to listeners through the Featured Playlists module in Browse.
To some extent, Spotify offers a behind-the-scenes look into some music, through its Genius-powered” Behind the Lyrics” facet, but that’s more passive. However, Spotify also offers a number of video proves focused on musicians and craftsmen. But neither of these are a direct compared to Pandora Stories.
Instead, the relevant recommendations for Pandora Stories is meant to capitalize on listeners’ growing interest in stream podcasts, by offering them access to voice-based tales with a different slant. Instead of having the podcaster discuss the music or interview an creator, the brand-new format allows the artist to do that, directly.
“Podcasts can tell stories about music, but it’s difficult to include full ballads, and regular playlists have carols but absence personal situation from the artists behind them, ” said Jeff Zuchowski, Pandora’s VP of Artist Marketing and Industry Relations, in the following statement. “We’ve procreated Pandora Stories to replenish that space, bringing together the greatest backbones of both podcasts and playlists, and causing craftsmen the opportunity to connect with listeners on a uniquely deep and personal level ,” he added.
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